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Some Realities & Truth’s About The Industry
1. Agents by nature are entrepreneurs, they don’t get into real estate for a job.
2. Agents want as much value as they can get for the costs they having working under a broker.
3. Most successful agents will question their cost to the brokerage vs the value they get out of their brokerage at least once every couple of years.
4. Brokerage competitors have fought each other to offer every increasing splits and ever reducing caps year after year for 20 years.
5. A brokerages cost has steadily increased year over year for the last 20 years.
6. Most successful agents get to a point in their career where they will think about creating a team, going independent, or both.
7. Agents are the major source of finding business in the modern brokerage world and this has changed the agent broker relationship significantly.
8. Most of the brokerages that provide leads to their agents are really running like large teams but with more cost and responsibilities.
9. Brokerages that do not provide leads as a major source of business for agents have become brokerage service companies. Their job is to serve the agents finding and doing business.
10. Brokerages of all levels just like The Lux Group, which was #9 in the county and was holding it’s place in the market, are increasingly questioning how to reduce brokerage management costs per agent in order to look ahead 5-10 years and see a bright and secure future.
2. Agents want as much value as they can get for the costs they having working under a broker.
3. Most successful agents will question their cost to the brokerage vs the value they get out of their brokerage at least once every couple of years.
4. Brokerage competitors have fought each other to offer every increasing splits and ever reducing caps year after year for 20 years.
5. A brokerages cost has steadily increased year over year for the last 20 years.
6. Most successful agents get to a point in their career where they will think about creating a team, going independent, or both.
7. Agents are the major source of finding business in the modern brokerage world and this has changed the agent broker relationship significantly.
8. Most of the brokerages that provide leads to their agents are really running like large teams but with more cost and responsibilities.
9. Brokerages that do not provide leads as a major source of business for agents have become brokerage service companies. Their job is to serve the agents finding and doing business.
10. Brokerages of all levels just like The Lux Group, which was #9 in the county and was holding it’s place in the market, are increasingly questioning how to reduce brokerage management costs per agent in order to look ahead 5-10 years and see a bright and secure future.
How Real solves all these challenges
1. Companies like Real Broker, LLC are revolutionizing the industry by shifting brokerage management and technology hosting to a corporate level where those costs can be shared across a far larger number of agents.
2. A company like Real provides brokerage management services from a different level than a majority of the companies in the industry.
3. There is only one major competitor that has shifted brokerage management to a state and national level and is a publicly traded company (REAX). That company has grown tremendously and is much larger than Real but in our opinion for many reasons has not quite hit the mark.
4. Real just hit 12,000 agents and at a stock price of less than $1.70 is primed for major growth in the next 10 years.
5. Even if another competitor comes into the same space it would take years to get to the same place Real is today. We would argue that Real has no competition standing in its way from experiencing tremendous growth.
6. Through a lowering of the cost per agent to provide brokerage management Real is able to offer agents higher splits and lower caps without sacrificing services and technology agents need to be successful.
7. On top of reducing the cost per agent and therefore being able to offer higher splits and lower caps Real Broker LLC is also able to offer agents all the things they want from their career that most high split low cap models can’t and will never provide like:
~Growth rewards in the form of introduction revenue income.
~Ownership in the way of stock gifts and stock buy incentives.
~National flexibility and freedom on one split and one cap.
~National access to training & coaching from industry leaders.
~Networking across license boarders.
~Expansion into other markets for teams without the hurdles.
8. Real is true ownership and partnership at all levels without the hassles, risk, cost, lack of freedom, and headaches that going along with owning a brokerage or franchise.
9. With a model like Real Broker LLC anyone would be crazy to go out on their own or continue to own a small to mid sized brokerage.
2. A company like Real provides brokerage management services from a different level than a majority of the companies in the industry.
3. There is only one major competitor that has shifted brokerage management to a state and national level and is a publicly traded company (REAX). That company has grown tremendously and is much larger than Real but in our opinion for many reasons has not quite hit the mark.
4. Real just hit 12,000 agents and at a stock price of less than $1.70 is primed for major growth in the next 10 years.
5. Even if another competitor comes into the same space it would take years to get to the same place Real is today. We would argue that Real has no competition standing in its way from experiencing tremendous growth.
6. Through a lowering of the cost per agent to provide brokerage management Real is able to offer agents higher splits and lower caps without sacrificing services and technology agents need to be successful.
7. On top of reducing the cost per agent and therefore being able to offer higher splits and lower caps Real Broker LLC is also able to offer agents all the things they want from their career that most high split low cap models can’t and will never provide like:
~Growth rewards in the form of introduction revenue income.
~Ownership in the way of stock gifts and stock buy incentives.
~National flexibility and freedom on one split and one cap.
~National access to training & coaching from industry leaders.
~Networking across license boarders.
~Expansion into other markets for teams without the hurdles.
8. Real is true ownership and partnership at all levels without the hassles, risk, cost, lack of freedom, and headaches that going along with owning a brokerage or franchise.
9. With a model like Real Broker LLC anyone would be crazy to go out on their own or continue to own a small to mid sized brokerage.